Introducing Pace+: Turning Every Race Into a Connected Journey

In the world of race organization, one big challenge keeps coming up: how do you keep participants engaged after they register?

Most racers sign up weeks or months before race day. Then, for a long time, very little happens. The excitement is there, but it is often disconnected from the organizer, the race community and the information participants need.

That is a missed opportunity.

Pace+ changes this by giving organizers a dedicated app experience for the full race journey, from registration to race day and beyond. It helps organizers build engagement, strengthen the race community, reduce race-week friction and create new value for partners and sponsors.

For participants, Pace+ makes the countdown more social, more motivating and easier to manage. Instead of only showing up on race day, the race becomes part of everyday life.

Fill the Gap Between Registration and Race Day

Every organizer knows that a race is much more than the hours between start and finish.

The moment someone signs up, something changes. A goal is set. Training starts. Motivation goes up and down. Questions appear. Excitement builds. The countdown becomes part of the participant’s routine.

Pace+ is built for that journey.

It gives organizers a direct way to stay connected with participants throughout the build-up, without relying only on scattered emails, social media posts or last-minute race-week communication.

With Pulse, Rankings, official updates, race info and ticket access in one app, Pace+ keeps participants informed, active and excited from the moment they enter the race journey.

“We built Pace+ to help organizers own the full race journey, not just race day. Participants want information, motivation and connection after they register. Pace+ brings that together in one app and turns the countdown into something more engaging, social and valuable for everyone involved.”
— Petter Hederstedt, COO, Pace

What Your Participants Get with the Pace+ App

Here’s what Pace+ brings to the table for your racers:

1. The Race Pulse

Pulse is the heart of Pace+.

It is where participants can share updates, photos, videos, thoughts, preparations and race moments with others taking part in the same event. Instead of the race community only coming alive on race day, Pulse helps build that energy throughout the countdown.

Participants can answer prompts, post their own updates, give High fives and follow the activity around the race. For organizers, this creates a living race community and a new source of authentic content and engagement.

2. Rankings, Zones and Friendly Competition

Pace+ adds a gamified layer to the race journey through points, Rankings, Zones and Waves.

Participants earn points through activity in the app, such as posting in Pulse, answering prompts and engaging with the community. This gives racers another reason to return to the app and stay involved before race day.

It is not about replacing the race result. It is about making the countdown more fun, social and motivating.

3. All Race Info in One Place

Participants often have the same practical questions:

Where is my ticket?
When is bib pickup?
Where do I find start times?
How do I get to the start area?
Where is the latest race information?

Pace+ brings race information, ticket access, logistics and key updates into one app experience. That means fewer buried emails, fewer repeated questions and a smoother experience for participants.

4. Official Race Updates

Organizers can publish important race news and updates directly in the app.

This gives participants a clear place to find official information, while allowing organizers to communicate in a more direct and timely way. Updates can cover logistics, reminders, schedule changes, bib pickup, weather-related information, sponsor messages and race-week instructions.

Instead of hoping participants find the right email, Pace+ gives the race a dedicated communication channel.

5. A More Connected Race Community

Races are social by nature, but that community is often hard to capture before race day.

Pace+ helps participants see who else is preparing, what others are sharing and how the race energy is building. Through Pulse posts, High fives, prompts and Rankings, the race becomes a shared journey rather than an individual wait for race day.

This is especially valuable for first-time racers, travelling participants and anyone looking for motivation during the countdown.

6. Shareable Race Moments

Pulse content can help spread the energy of the race outside the app.

Participants can share selected race moments, helping the event reach new audiences through authentic content created by the race community itself. This gives organizers a new way to increase visibility and create social discovery around the race.

Instead of only promoting the race from the organizer’s own channels, Pace+ helps participants become part of the story.

7. Gear Up and Partner Opportunities

Pace+ also creates a contextual space for relevant offers, products and partner messages.

Because the app is built around a specific race journey, sponsor and partner communication can feel more useful and timely. A message about gear, nutrition, travel, recovery or race-week preparation can appear when it actually matters to the participant.

This gives organizers a new commercial surface while keeping the experience relevant for racers.

Why Push Notifications Matter for Races

Email is still useful, but it is not always the best tool for race communication.

Participants miss emails. Important updates get buried. Long race-week information can be hard to digest. And once someone has registered, organizers need a more direct way to keep the relationship active.

Push notifications give organizers a stronger way to reach participants at the right moment.

Shorter, More Timely Updates

Instead of sending one long email with everything at once, organizers can share smaller updates throughout the countdown.

This makes race communication easier to follow and helps participants stay prepared without feeling overwhelmed.

Better Race-Week Communication

Race week is when participants need clarity the most.

Push notifications can help remind racers about ticket access, bib pickup, start times, transport, last-minute changes and key logistics. This can reduce confusion and support questions when the organizer is already busy.

More Relevant Engagement

Pace+ can connect communication to the race journey itself.

The closer participants get to race day, the more relevant certain updates become. Countdown-based communication, Pulse prompts and race-week reminders can help the app feel alive and useful at each stage.

A Closer Relationship with the Race

Push notifications feel more immediate than email.

When used well, they help the organizer become part of the participant’s preparation. The race is not just something in the calendar. It becomes a recurring presence in the build-up.

Why Organizers Should Care About Pace+

✅ Keeps participants engaged from the moment they register.

✅ Builds a stronger race community before race day.

✅ Turns the countdown into an active and motivating experience.

✅ Reduces repeated questions by centralizing race info, ticket access and logistics.

✅ Gives organizers a direct channel for official race updates.

✅ Creates authentic social content through participant activity in Pulse.

✅ Adds gamification through points, Rankings, Zones and Waves.

✅ Supports race growth through shareable race moments.

✅ Opens new commercial opportunities for sponsors and partners.

✅ Makes the participant experience smoother, clearer and more memorable.

Ready to Make Every Race Journey Better?

Encourage your participants to download Pace+ as soon as they register.

The earlier they enter the app, the more value they get from the race journey. They can find their race information, access their ticket, join the Pulse, follow the community, climb the Rankings and stay updated all the way to race day.

For organizers, Pace+ helps transform the quiet period after registration into a channel for engagement, communication, community and growth.

Pace+ is not just an app for race day.

It is the home of the full race journey.