ELEVATE THE RACE JOURNEY
THIS IS WHAT MATTERS TO TODAY’S ATHLETES.
TODAY, RACERS DON’T WANT A RACE.
THET WANT AN EXPERIENCE.
TODAY, RACERS DON’T WANT A RACE.
THEY WANT AN EXPERIENCE.
What is the motivation to do races? We have asked our community of participants, and the focus is shifting from mainly performance towards expecting an entire experience from a race. Only 20% of athletes stated that their main motivation was performance. 65% chose motivations related to the experience and social interactions.*
*RaceID Market Outlook
A big part of that experience is digital. Participants today expect to get the right information at the right time. On top of that, there are thousands of opportunities for us to be there and cheer them on in their training, recommend equipment and how to get ready to have the time of their life on race day
“We as organizers and our participants are really happy with RaceID. Smooth registration, efficient support and we save a lot of time compared to handling the registration process ourselves. RaceID is a also partner to us regarding our marketing to reach out to new participants. They are listing to ours and our participants wishes and developing the platform continuously.”
“As a Swimrun event organization, we wanted a global platform to boost and give us visibility in other countries where RaceID operates. It was a good decision! RaceID also leverages the costs vs number of participants which in our case helps, because we are still fewer participants in Swimrun races.”
YOUR RACE JOURNEY
