Uppsala Marathon – Increasing Participants with over 50%
About Uppsala Marathon
Uppsala Marathon is a marathon taking place in the historic city Uppsala, Sweden. The first race was
held in 2016 and has since grown steadily each year. This year was their best year to date – with over
2000 participants running the marathon, half marathon and relay runs! This means an increase of 50% of participants compared to the previous year (2022).
Read about what race organizer Mohamad Hassan has to say about the successful turnup in 2023
“It’s amazing! We were positively surprised by this great increase in participants. We had a lot of sign-ups in the last few weeks prior to the event. Thankfully, I had ordered enough extra bib numbers and medals, and could handle all the participants. Our success this year is due to a combination of things. Having passion and dedication as organizers of the event, a fantastic team on event day, finding the right channels to reach out with marketing efforts, and of course our help from external collaborators like RaceID.”
The Importance of a Good Event Management System
“To organize a great race, you need to have good suppliers. We have worked with RaceID since 2019 and are happy with our decision to use their event management system. I have worked closely with Max over email, and Björn to get help with participant related questions. RaceID is an excellent service: it’s also useful to have the refundable booking and insurance as add-on services. When I first started Uppsala Marathon, I was doing everything manually with excel sheets for starting lists. Now that we use RaceID, we save a lot of valuable time!” – Mohamad Hassan