How Fiskebäcksloppet Increased Participants by 200% with RaceID Marketing
How Fiskebäcksloppet Increased Participants by 200% with RaceID Marketing
“The marketing package was an important part of, together with other marketing efforts, giving Fiskebäcksloppet a real boost in registrations. The marketing package was also a good opportunity for us to reach out to people who may not have known about the Fiskebäcksloppet before and whom we do not reach organically through our channels.” says race organizer of Fiskebäcksloppet, Johannes Lindh.
Fiskebäcksloppet – a popular annual running race near Gothenburg, Sweden, needed a boost for their registrations when the race approached. About two months until race day, they partnered with RaceID to implement a strategic campaign to boost participant numbers and increase visibility in the local community and surroundings of Gothenburg.
The campaign ran for two weeks and generated an increase in registrations of over 200% compared to the previous time period.
About Fiskebäcksloppet
Fiskebäcksloppet is a prominent running event in Sweden that attracts hundreds of enthusiastic participants each year. Organized by Räddningsmissionen, Fiskebäcksloppet is not just an exciting race but also an opportunity to support charitable causes. The event takes place in the beautiful neighborhood of Fiskebäck in Gothenburg, where runners get to experience a scenic course with spectacular sea views. Offering various distances and categories, Fiskebäcksloppet welcomes runners of all ages and levels, fostering an inclusive and community-oriented atmosphere. With its focus on wellness, charity, and the local community, Fiskebäcksloppet has become a popular event that brings together people from near and far.
The RaceID Marketing Package
The marketing package service provided to Fiskebäcksloppet included a comprehensive range of tactics to maximize their reach and engagement. The core components of the package consisted of tailored social media posts and targeted Facebook and Instagram ads. After analyzing the location and other factors, a precise target audience was selected to include runners in the local area.
Social media posts and ads were created by the RaceID team with material (images and video) provided by the race organizer of Fiskebäcksloppet. You can see some examples of the ads below.
Results: A 200% Increase In Registrations
Prior to implementing the marketing package, Fiskebäcksloppet wished to boost their registrations, which had been slow the past weeks. Luckily, the implementation of the tailored social media posts and ads brought about remarkable results.
“The marketing package was an important part of, together with other marketing efforts, giving Fiskebäcksloppet a real boost in registrations. The marketing package was also a good opportunity for us to reach out to people who may not have known about the Fiskebäcksloppet before and whom we do not reach organically through our channels.” says race organizer of Fiskebäcksloppet, Johannes Lindh.
The campaign generated a staggering 202% increase in race registrations compared to the previous time period. The number of registrations increased from 73 to 233, indicating a substantial improvement in participant numbers.
Moreover, the campaign had a wide-reaching impact, with a total reach of over 15,000 individuals across social media platforms. The tailored social media posts and targeted ads successfully captured the attention of a larger audience, extending the event’s reach beyond its existing followers.
In addition, the Facebook and Instagram ads displayed impressive click-through rates and conversions, indicating a high level of interest and intent among the target audience.
Get A Boost For Your Race With RaceID Marketing
Looking to increase your participant numbers? Explore a marketing package that suits your race right here.
Many other races, such as Ursvik Ultra and Icebug Xperience West Coast Trail have used RaceID Marketing and successfully boosted their registration numbers. Ursvik Ultra, an ultra marathon in Stockholm, increased visits to their race page by 98% and significantly boosted their registration numbers.
Make sure to submit your request soon, as we can only run a limited number of campaigns every month!
Photo courtesy to: Fiskebäcksloppet.