In the world of race organization, one big challenge keeps coming up: how do you keep participants engaged after they register? Most racers sign up months in advance, then hear nothing until a couple of weeks before race day. That’s a missed opportunity.

Pace, the new app from RaceID, changes this completely. It gives race organizers the tools to build a connection with participants from day one, and gives athletes a more complete, motivating, and memorable race journey.

Fill the Silence Between Registration and Race Day – Without Extra Work

We know organizers are swamped with tasks leading up to race day. That’s why Pace is designed to help you communicate automatically with participants, without adding more to your to-do list.

With smart scheduling and automated messages, Pace keeps racers motivated, informed, and excited, while you focus on everything else that needs to get done. Messages are personalized based on the race countdown and user activity in the app, so they always feel relevant and timely.

“We built Pace to fill the gap between registration and race day, and help both organizers and athletes have a smoother, more enjoyable experience. We’re thrilled to offer this new tool to the racing community, and we’re just getting started – there’s much more to come.”
— Petter Hederstedt, COO, Pace

What Your Participants Get with the Pace App

Here’s what Pace brings to the table, for your racers:

1. Personalized AI Coaching & Training Plans

Every participant gets a tailor-made training plan from one of our three AI coaches, built to fit their goals and race date. They can ask the coach anything, about gear, weather, pacing, nutrition, and more. This feature also helps reduce your incoming support questions. Think of it as a smart, automated assistant for your event.

2. Easy Social Sharing

Participants can instantly invite friends to join the race through the app. This built-in word-of-mouth marketing boosts visibility and grows your start list organically.

3. All Race Info in One Place

From tickets to logistics to FAQs, everything lives in the app, so racers can access what they need, when they need it. No more buried emails or repeated questions.

4. Real-Time Announcements

You can post updates directly to the app’s news feed. Unlike email, these messages are editable, which means you can easily correct or update information without confusion.

5. Community Connection

Pace makes racing more social. Participants can send each other virtual high-fives and follow friends training for the same event, building buzz and connection in the lead-up to race day.

Why Push Notifications > Email (Especially for Races)

Push notifications are one of the most effective ways to reach your racers. Here’s why they’re a game-changer:

• 50% open rates vs. 20% for email
  People are more likely to see and act on push notifications.
  Source
• Shorter, more frequent updates
  You can break information into smaller pieces over time, making it easier to digest, and less likely to be ignored.
• Smarter, more personal communication
  Messages can be triggered based on how many days remain until race day or based on user activity inside the app, keeping everything relevant and more personalized.
• Closer connection to your brand
  Push feels direct, like a coach or race buddy in your pocket. That kind of closeness builds loyalty, and returning racers.

Why You Should Care About Pace as an Organizer

✅ Keeps participants engaged from the moment they sign up, helping you build a better relationship and customer loyalty. 

✅ Reduces support questions with built-in coaching.

✅ Boosts registrations with in-app social sharing.

✅ Centralizes race info for a smoother participant experience.

✅ Communicate smarter with editable announcements and push notifications.

✅ Automatic communication, saving you time.

Ready to Make Every Race a Better Experience?

Encourage your participants to download Pace as soon as they register. The sooner they get in, the more value they, and you, get from the app. It’s free for participants, and it could be the tool that makes your next race smoother, more connected, and more successful.

Go ahead and download Pace today, and tell your racers to do the same!