{"id":1033,"date":"2022-02-16T11:52:18","date_gmt":"2022-02-16T11:52:18","guid":{"rendered":"https:\/\/raceid.com\/organizer\/?post_type=reference&p=1033"},"modified":"2022-07-29T22:59:56","modified_gmt":"2022-07-29T20:59:56","slug":"icebug","status":"publish","type":"reference","link":"https:\/\/raceid.com\/organizer\/reference\/icebug\/","title":{"rendered":"ICEBUG & RaceID – Race Experiences that sell Shoes"},"content":{"rendered":"\r\n

About Icebug Xperience<\/h2>\r\n\r\n\r\n\r\n

Icebug makes shoes that save the world from slipping \u2013 raising the bar for sustainability in the industry and making it easier to get outdoors. It\u2019s more fun to go outside when you have great traction. Icebug\u2019s main mission is to inspire people to go outdoors. To achieve this, Icebug makes a series of events where people can meet and do the things they love, together with the people they love, all year-around, in all kinds of terrain. This way, they introduce people to the beauty of the seasons and to show what Icebugs is all about. This is the\u00a0Icebug Xperience.<\/em><\/p>\r\n\r\n\r\n\r\n

Icebug Xperience and RaceID<\/h2>\r\n\r\n\r\n\r\n

With events all year around in different countries with several events overlapping each other, Icebug needed one platform to control all events and all race participants. The solution came with RaceID and the ability to offer the participant a\u00a0RaceID-profile<\/a>\u00a0to collect all Icebug Xperience registrations in one place. As a shoe brand with events, Icebug also wanted to let more people explore their events and their shoes, at RaceID they reach out to a new mass of curious potential participants \u2013 and shoe buyers!<\/p>\r\n\r\n\r\n\r\n

Up-sales and extras<\/h2>\r\n\r\n\r\n\r\n

When it comes to Icebug Xperience, the participants are not only registering for a race, they register for an experience. For Icebug it was important to be able to offer extras and up-sales of Icebug products to give each participant exactly what they need to get the best experience at the event.<\/p>\r\n\r\n\r\n\r\n

This was solved by offering extra purchases right in the sign\/up form on RaceID, allowing athletes to buy Icebug products and gear up for the race they signed up for. The sales in registration solution resulted in a successful strategy that has increased sales and brand awareness of products for Icebug.<\/p>\r\n\r\n\r\n\r\n

A digital space for all Icebug Events<\/h2>\r\n\r\n\r\n\r\n

With events all year around and in different locations, Icebug was looking for a place where they could collect all their events in one place. They also needed a convenient calendar view of all races and a smooth registration system. The RaceID platform fits like a hand in the glove for these needs, and we have together developed a branded space, filter and calendar for Icebug events on the\u00a0platform<\/a>\u00a0that is intensely popular among the Icebug Xperience participants.<\/p>\r\n\r\n\r\n\r\n

New concept development in tough times<\/h2>\r\n\r\n\r\n\r\n

During 2020, Icebug Xperience had to postpone and cancel some of their bigger events due to Covid-19. Instead of doing nothing, they stayed positive and launched a new concept with the help of RaceID called \u201cMy Icebug Backyard Trail\u201d. 60 ambassadors showed their own \u201cBackyard Trail\u201d (their favourite running route) for a small group of people, forming micro races in different places around Sweden. The total number of participants reached beyond 600 people during one weekend in May, 2020.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Check out Icebug\u2019s Events here<\/a>, and visit the\u00a0Icebug Xperience website<\/a>\u00a0to learn more about the concept.<\/em><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Get in touch, or give one of us a call<\/a> to explore RaceID for your own event.<\/strong><\/em><\/p>\r\n","protected":false},"featured_media":401,"template":"","acf":[],"yoast_head":"\nIcebug Xperience & RaceID Reference Case RaceID Organizer<\/title>\n<meta name=\"description\" content=\"See how icebug xperience organizes races to market their shoe brand and they managed get an increase in participants with raceid.\" \>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \>\n<link rel=\"canonical\" href=\"https:\/\/raceid.com\/organizer\/reference\/icebug\/\" \>\n<meta property=\"og:locale\" content=\"en_US\" \>\n<meta property=\"og:type\" content=\"article\" \>\n<meta property=\"og:title\" content=\"Icebug xperience & raceid reference case organizer\" \>\n<meta property=\"og:description\" content=\"See how icebug xperience organizes races to market their shoe brand and they managed get an increase in participants with 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