{"id":3774,"date":"2023-02-21T00:44:06","date_gmt":"2023-02-20T22:44:06","guid":{"rendered":"https:\/\/raceid.com\/organizer\/?p=3774"},"modified":"2023-07-04T10:47:00","modified_gmt":"2023-07-04T08:47:00","slug":"how-much-participants-pay-for-a-race","status":"publish","type":"post","link":"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/","title":{"rendered":"How Much (and How) do Participants Want to Pay for a Race? Payment Trends &#038; Data Analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Technology is changing more rapidly than ever, with more and more transactions occurring digitally and online. In Sweden (where we are) at least, it is quite rare to see a note or coins anymore! People have gotten used to paying for everything online, and if you are shopping at a retail location, you don&#8217;t even have to bring your physical card anymore if you opt for a digital wallet payment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This change can be observed throughout the endurance racing industry as well &#8211; it is common sense for athletes to pay for their online entry directly when they register. We wanted to see which types of payment methods are most popular today, and analyze how participants want to pay for races as well as how much they are willing to pay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We put together this article using a blend of data analysis from the many transactions occurring through the RaceID platform combined with results from a recent participant survey (2023).\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Payment Types &#8211; How Are Participants Buying Races (on RaceID)?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We looked at the last 90 days of registration data on the RaceID platform.<\/span><b><\/b><\/p>\n<ul>\n<li>Mastercard 56.4%<\/li>\n<li>Visa 40.0%<\/li>\n<li>Amex 4%<\/li>\n<li>Other 0.6%<\/li>\n<\/ul>\n<p><b>We also asked our participants: How do you prefer to pay? Of 98 respondents, we got:<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3781\" src=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/how-do-you-pay-1024x430.png\" alt=\"\" width=\"1024\" height=\"430\" srcset=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/how-do-you-pay-1024x430.png 1024w, https:\\raceid.com\organizer\wp-content\uploads\2023\02\how-do-you-pay-500x210.png 500w, how-do-you-pay-768x322.png768w,how-do-you-pay.png1254w\"sizes=\"(max-width:1024px)100vw,1024px\"><\/p>\n<p><b>Conclusions<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participants like paying with credit cards! Safe, easy, and secure &#8211; most card providers offer very good customer experience. The fees for this service are put onto the merchants &#8211; usually between 2.5 &#8211; 3% of the purchase value (usually this is then passed onto the customer by the merchant. At RaceID we incorporate it into the fee organizers pay us on each registration made). Additionally, 1 in 4 respondents like using peer-peer payments (like \u2018Swish\u2019 in Sweden for instance).\u00a0<\/span><\/p>\n<p><b>Take away learning for race organizers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your race can take online credit card payments &#8211; give your participants what they want or you\u2019ll be losing out otherwise.Remember to budget for the Credit Card providers processing fees! Familiarity, security and ease are essential traits to go for with payments nowadays.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Future Payment Trends (in general)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.shopify.com\/blog\/payment-trends\"><span style=\"font-weight: 400;\">research from Shopify<\/span><\/a><span style=\"font-weight: 400;\"> there are a number of important e-commerce trends that are becoming increasingly prevalent:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online and offline payment methods blend, meaning that even if there are more people back spending money in bricks-and-mortar stores, they are now using more digital wallets and frictionless payments &#8211; which is predicted to double (to 8 trillion USD by 2024)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creators can receive in-app payments from followers. This is a big growing trend. If you are a content creator you can make money through the app of your choice &#8211; as many Tik-tok and Twitch users already are.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital wallets are becoming more normal. 30% of all point of sale transactions are now made through digital wallets (Apple Pay, Google Pay, etc).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment apps are the new lifestyle \u2018super apps\u2019. These are app that offer a range of service and shopping options all rolled into one. Expect to see more of these popping up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More buy now, pay later (BNPL) companies and services. This is set to become a large part of the market. More than 65% of merchants added this option to their checkouts in 2022, according to Global Payments (a commercial software company), and 1 in 4 payments are predicted to be BNPL in the coming years.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">QR codes are now commonplace &#8211; scanning codes is a quick, easy and hand-free way to shop. QR codes containing menu\u2019s, coupons or special discounts are frequently found replacing website links. Instead of typing, shoppers are taken directly to the right place on the internet, and tracking codes for analytics can also be included to help identify usage and effectiveness of different campaigns, etc<\/span><\/li>\n<\/ol>\n<p><b>Take away learning for race organizers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you are planning to sell things at your event (on-site), then you need to consider that your participants may want to pay using their digital wallet. Many shoppers buy more when using digital payments too, when compared with using cash. Additionally, if your race has a large registration fee, make sure that your participants have the option of splitting the payments or using buy now, pay later services. Finally, make use of QR codes. This can be anything from race check-in to entry-on-the-day, to ordering post race food and drinks from the digital menu.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Much Are Participants Willing to Pay for a Race?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The question in the Q2 2022 survey was: How much are you willing to pay for a race?<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3782\" src=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/how-much-pay-1024x480.png\" alt=\"\" width=\"1024\" height=\"480\" srcset=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/how-much-pay-1024x480.png 1024w, https:\\raceid.com\organizer\wp-content\uploads\2023\02\how-much-pay-500x234.png 500w, how-much-pay-768x360.png768w,how-much-pay.png1306w\"sizes=\"(max-width:1024px)100vw,1024px\"><\/p>\n<p><span style=\"font-weight: 400;\">In Q1 2023 the two questions were:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3783\" src=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/fav-sport-1024x456.png\" alt=\"\" width=\"1024\" height=\"456\" srcset=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/fav-sport-1024x456.png 1024w, https:\\raceid.com\organizer\wp-content\uploads\2023\02\fav-sport-500x223.png 500w, fav-sport-768x342.png768w,fav-sport.png1068w\"sizes=\"(max-width:1024px)100vw,1024px\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3784\" src=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/how-much-23-1024x455.png\" alt=\"\" width=\"1024\" height=\"455\" srcset=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/how-much-23-1024x455.png 1024w, https:\\raceid.com\organizer\wp-content\uploads\2023\02\how-much-23-500x222.png 500w, how-much-23-768x341.png768w,how-much-23.png1054w\"sizes=\"(max-width:1024px)100vw,1024px\"><\/p>\n<p><b>Conclusions:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the 2022 survey, most participants are \u2018willing\u2019 to pay (on average) up to 100 Euro. <\/span><span style=\"font-weight: 400;\">Interestingly, there is a fairly large percentage that say that price is not important &#8211; therefore suggesting that <\/span><i><span style=\"font-weight: 400;\">experience<\/span><\/i><span style=\"font-weight: 400;\"> or other aspects are more critical in the decision making process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Favorite race types are Trail Running and Triathlon. Most (66%) people expect to pay between 30-100 euros, 33% of those being in the 30-50 euro range.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Trail Runners: 15 of the 29 (52%) that said it was their favorite type of race, expect to pay between 30-50\u20ac, 17% expect 50-75\u20ac and 14% expect to pay 75-100\u20ac. The remaining 13% is evenly split above and below these brackets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Triathletes: 10 of the 28 (36%) expected to pay <\/span><i><span style=\"font-weight: 400;\">more than<\/span><\/i><span style=\"font-weight: 400;\"> 200\u20ac &#8211; with 21% expecting 100-200\u20ac in fees. 18% expected 50-75\u20ac.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Take away learning for race organizers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Price your race appropriately for your sport! Try to meet your participants\u2019 expectations in terms of pricing. If you want to increase participation, target the most commonly expected price range. Perhaps you have to cut your budget a bit to get under the magic 100 Euro for your entry fee? Or perhaps you have a bit of wiggle room? If you are a race with a specific sport and are offering \u2018an experience\u2019 perhaps you are looking to target those that consider price not to be important. Learn more about how to set your entry fee<\/span><b> in this article<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Much are Participants Actually Paying for Races (on RaceID)?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We looked at the average price of races every week in the last four years (2019-2022, some 200 weeks of data). A few interesting statistics emerged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Average price of a registration made on the platform (2019-2022): 589 SEK (approx. 53 Euros)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standard Deviation of registrations (2019-2022): 323 SEK (29 Euros)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standard Deviation as a percentage of the average: 54.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Graph showing moving average registration fee over last 4 years:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3785\" src=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/avg-reg-value-1024x572.png\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2023\/02\/avg-reg-value-1024x572.png 1024w, https:\\raceid.com\organizer\wp-content\uploads\2023\02\avg-reg-value-500x279.png 500w, avg-reg-value-768x429.png768w,avg-reg-value.png1132w\"sizes=\"(max-width:1024px)100vw,1024px\"><\/p>\n<p><b>Conclusions:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The average price reflects the mean value of all races on the platform (around 50 euros), however, the standard deviation shows that the value of any given race can widely vary from this. One standard deviation is around 55% of the mean, meaning the data of all registration prices throughout the platform varies quite widely (from both low to high). In particular &#8211; races sold on the platform in Q1 for both 2020 and 2021 seem to vary significantly from the mean (many cheap virtual races or expensive races in these periods?)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rolling average registration value was expected to show a strong trend of steadily increasing prices (as races increase price year-on-year), however, as seen from the graph above &#8211; this is clearly <\/span><i><span style=\"font-weight: 400;\">not the case<\/span><\/i><span style=\"font-weight: 400;\">. It dips in the summer of 2019 (summer races tend to be smaller\/cheaper?) after which we see a large peak at the beginning of the pandemic (smaller, more expensive\/exclusive races were not being canceled as frequently as others, hence skewing the average?), followed by another big drop in summer 2021. In 2022 the curve flattens out (as expected) as the average becomes smoothed out and regresses to the mean.<\/span><\/p>\n<p><b>Take away learning for race organizers<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/raceid.com\/organizer\/how-to-start-a-race\/how-to-set-your-registration-fee\/\">Assess your pricing<\/a><\/strong> &#8211; is it average relative to the market? Is it expensive? Also, given your previous registration fee &#8211; perhaps it\u2019s time to put your price up? Our data from the last few years show that prices have been stagnant in the main (see moving average trendline). This means that year-on-year organizers have been <\/span><i><span style=\"font-weight: 400;\">getting reduced revenue (even if selling out their races) <\/span><\/i><span style=\"font-weight: 400;\">after inflation and other measures are taken into account. <\/span><a href=\"https:\/\/raceid.com\/organizer\/how-to-start-a-race\/how-much-does-it-cost-to-organize-a-race\/\"><b>Make sure you budget well<\/b> <b>(use this budget template!)<\/b><\/a><span style=\"font-weight: 400;\"> for your race to ensure your entry fee can cover costs and bring you the revenue you need.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">If you liked this article, read more about participant user behavior on RaceID <\/span><a href=\"https:\/\/raceid.com\/organizer\/surveys\/how-participants-find-register-for-races\/\"><b>see this article<\/b><\/a><span style=\"font-weight: 400;\">, and to find out more about what participants are looking for in races <\/span><a href=\"https:\/\/raceid.com\/organizer\/race-optimization\/participant-preferences-report\/\"><b>check out this report<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Did you find this article helpful? For more tips <\/span><a href=\"https:\/\/raceid.com\/organizer\/subscribe-organizer-newsletter\/\"><span style=\"font-weight: 400;\">subscribe to our newsletter! <\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology is changing more rapidly than ever, with more and more transactions occurring digitally and online. In Sweden (where we are) at least, it is quite rare to see a note or coins anymore! People have gotten used to paying for everything online, and if you are shopping at a retail location, you don&#8217;t even [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,21],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How much do participants pay for races? | RaceID Organizer<\/title>\n<meta name=\"description\" content=\"Find out how much your race should cost based on participant data and a survey, what payment methods racers prefer today.\" \>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \>\n<link rel=\"canonical\" href=\"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/\" \>\n<meta property=\"og:locale\" content=\"en_US\" \>\n<meta property=\"og:type\" content=\"article\" \>\n<meta property=\"og:title\" content=\"How much do participants pay for races? | raceid organizer\" \>\n<meta property=\"og:description\" content=\"Find out how much your race should cost based on participant data and a survey, what payment methods racers prefer today.\" \>\n<meta property=\"og:url\" content=\"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/\" \>\n<meta property=\"og:site_name\" content=\"RaceID organizer\" \>\n<meta property=\"article:published_time\" content=\"2023-02-20T22:44:06+00:00\" \>\n<meta property=\"article:modified_time\" content=\"2023-07-04T08:47:00+00:00\" \>\n<meta property=\"og:image\" content=\"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2022\/03\/Template-featured-image-blog-8.png\" \>\n\t<meta property=\"og:image:width\" content=\"762\" \>\n\t<meta property=\"og:image:height\" content=\"372\" \>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \>\n<meta name=\"author\" content=\"Erik sj\u00f6beck\" \>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \>\n<meta name=\"twitter:label1\" content=\"Written by\" \>\n\t<meta name=\"twitter:data1\" content=\"Erik sj\u00f6beck\" \>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/\",\"url\":\"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/\",\"name\":\"How much do participants pay for races? | RaceID Organizer\",\"isPartOf\":{\"@id\":\"https:\/\/raceid.com\/organizer\/#website\"},\"datePublished\":\"2023-02-20T22:44:06+00:00\",\"dateModified\":\"2023-07-04T08:47:00+00:00\",\"author\":{\"@id\":\"https:\/\/raceid.com\/organizer\/#\/schema\/person\/09d33df2c031014a077b9c289aa526c3\"},\"description\":\"Find out how much your race should cost based on participant data and a participant survey, and what payment methods racers prefer today.\",\"breadcrumb\":{\"@id\":\"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/raceid.com\/organizer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Much (and How) do Participants Want to Pay for a Race? Payment Trends &#038; Data Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/raceid.com\/organizer\/#website\",\"url\":\"https:\/\/raceid.com\/organizer\/\",\"name\":\"RaceID Organizer\",\"description\":\"Inspiration, tips and resources for planning spectacular endurance races\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/raceid.com\/organizer\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/raceid.com\/organizer\/#\/schema\/person\/09d33df2c031014a077b9c289aa526c3\",\"name\":\"Erik Sj\u00f6beck\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/raceid.com\/organizer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f21a94a45795fb45cfae34c20cf1f3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f21a94a45795fb45cfae34c20cf1f3a?s=96&d=mm&r=g\",\"caption\":\"Erik Sj\u00f6beck\"},\"url\":\"https:\/\/raceid.com\/organizer\/author\/erikraceid-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How much do participants pay for races? | RaceID Organizer","description":"Find out how much your race should cost based on participant data and a participant survey, and what payment methods racers prefer today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/","og_locale":"en_US","og_type":"article","og_title":"How much do participants pay for races? | RaceID Organizer","og_description":"Find out how much your race should cost based on participant data and a participant survey, and what payment methods racers prefer today.","og_url":"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/","og_site_name":"RaceID Organizer","article_published_time":"2023-02-20T22:44:06+00:00","article_modified_time":"2023-07-04T08:47:00+00:00","og_image":[{"width":762,"height":372,"url":"https:\/\/raceid.com\/organizer\/wp-content\/uploads\/2022\/03\/Template-featured-image-blog-8.png","type":"image\/png"}],"author":"Erik Sj\u00f6beck","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erik Sj\u00f6beck","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/","url":"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/","name":"How much do participants pay for races? | RaceID Organizer","isPartOf":{"@id":"https:\/\/raceid.com\/organizer\/#website"},"datePublished":"2023-02-20T22:44:06+00:00","dateModified":"2023-07-04T08:47:00+00:00","author":{"@id":"https:\/\/raceid.com\/organizer\/#\/schema\/person\/09d33df2c031014a077b9c289aa526c3"},"description":"Find out how much your race should cost based on participant data and a participant survey, and what payment methods racers prefer today.","breadcrumb":{"@id":"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/raceid.com\/organizer\/surveys\/how-much-participants-pay-for-a-race\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/raceid.com\/organizer\/"},{"@type":"ListItem","position":2,"name":"How Much (and How) do Participants Want to Pay for a Race? Payment Trends &#038; Data Analysis"}]},{"@type":"WebSite","@id":"https:\/\/raceid.com\/organizer\/#website","url":"https:\/\/raceid.com\/organizer\/","name":"RaceID Organizer","description":"Inspiration, tips and resources for planning spectacular endurance races","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/raceid.com\/organizer\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/raceid.com\/organizer\/#\/schema\/person\/09d33df2c031014a077b9c289aa526c3","name":"Erik Sj\u00f6beck","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/raceid.com\/organizer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f21a94a45795fb45cfae34c20cf1f3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f21a94a45795fb45cfae34c20cf1f3a?s=96&d=mm&r=g","caption":"Erik Sj\u00f6beck"},"url":"https:\/\/raceid.com\/organizer\/author\/erikraceid-com\/"}]}},"_links":{"self":[{"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/posts\/3774"}],"collection":[{"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/comments?post=3774"}],"version-history":[{"count":4,"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/posts\/3774\/revisions"}],"predecessor-version":[{"id":5030,"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/posts\/3774\/revisions\/5030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/media?parent=3774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/categories?post=3774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raceid.com\/organizer\/wp-json\/wp\/v2\/tags?post=3774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}