{"id":1715,"date":"2022-03-25T18:14:37","date_gmt":"2022-03-25T18:14:37","guid":{"rendered":"https:\/\/raceid.com\/organizer\/?p=1715"},"modified":"2022-08-24T19:13:30","modified_gmt":"2022-08-24T17:13:30","slug":"new-trends-race-market-late-registrations","status":"publish","type":"post","link":"https:\/\/raceid.com\/organizer\/race-optimization\/new-trends-race-market-late-registrations\/","title":{"rendered":"Late Registrations – a Trend in the Reignited Race Market?"},"content":{"rendered":"

The race market is clearly continuing to open up and we see an overall positive trend amongst race registrations<\/a><\/strong>. It is also evident that two years of uncertainty due to the pandemic still have some effects.<\/p>\n

The outlook for the race market over the coming years is still very positive as the number of events is likely to increase. We see more new race events popping up in the market then before the pandemic, which is great to see. We do however see a slight tendency that some races are being paused or discontinued as a post-pandemic effect. The report from some larger races also tells us that a slower pace in race registrations (vs pre-pandemic) can be observed. Smaller races that have been able to maintain operations throughout the pandemic report the opposite, and this creates uncertainty for how the market will develop in 2022.<\/p>\n

These trends could potentially point to a case where a different market develops in the short to mid-term, but it is still early to say. A likely scenario is that participants will continue to register closer to the race date due to uncertainty, which is a trend we saw before the pandemic. This of course means additional headache for all organizers, especially the larger ones that have complex races as planning becomes more difficult.<\/p>\n

How to Manage and Prevent Late Registrations<\/h2>\n

Organizers around the world will need to find ways to handle this uncertainty and there are many small things that may help to manage the situation;<\/p>\n